Italian hotels favourable

first_imgSource = e-Travel Blackboard: K.W Hotels in Italy have shown a generally favourable view in October 2011, compared to last year according to data compiled by STR Global, the leading provider of market data to the world’s hotel industry.Significant growth in the number of Italian hotels sampled by STR enabled more detailed reporting, with over 600 hotels across Italy that looked at key performance indicators such as occupancy, average daily rate and revenue per available room.Some markets however are still reporting a decrease, such as Rome Airport Eur-Fiumicino and sub-market of Milan Linate – San Donato – Assago.STR Global reported new markets in Italy comprise further subdivisions of the Rome market including Rome Central Station and Rome Villa Borghese – Quirinale.  Italy’s fourth largest metropolitan area Turin saw the market split between Turin City Centre and Turin Surroundings.Milan had the biggest movement with the addition of five new sub-markets, Milan Fiera City, Milan Garibaldi – Centrale – BuenosAires, Milan Linate – San Donato – Assago, Milan North and Milan West – Rho Fiera, joining the Milan City Centre market. Salento, the ‘heel’ of Italy, is a new destination that’s been split into Lecce City and Salento Excluding Lecce City.  Managing director of STR Global Elizabeth Randall said the growth of the sample of hotels in Italy allows STR Global to provide data at an even more detailed level, benefitting all existing and future customers.last_img

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