WeChat circle of friends noise or will usher in the outbreak of the domestic information flow adve

WeChat circle of friends noise or will usher in the outbreak of the domestic information flow adve

worldwide, the main profit model of Google, Facebook, Ali, Baidu is advertising, and these giant’s business, such as games, value-added services, such as pay to use the level of profitability is not stable. And I think that the circle of friends advertising hit, may mean that the flow of information advertising ushered in the outbreak, precisely the outbreak in china.

 

the two day advertising circle of friends set off the whole circle of science and technology, almost every incarnation of critics, mixed with shouting voice and understanding. For users, even if the ad is accurate advertising (harassment), but for Internet companies, and how to explore the commercialization of the path, advertising may be one of the most direct and effective way to profit.

development of the Internet today, rich user scenarios also greatly enriched Internet product profit model, and even entrepreneurs and venture capital have bothered to early to talk about the "profit" two words, and is willing to change the size of the time, then in the hope that the scale of profits. But practice shows that advertising is still the most profitable advertising model, the way out lies in charge is not directly, but for consumers (users) and the manufacturer (advertisers) to build mutual discovery platform, it only needs to provide Internet service can be lying to make money.

worldwide, the main profit model of Google, Facebook, Ali, Baidu is advertising, and these giant’s business, such as games, value-added services, such as pay to use the level of profitability is not stable.

and I believe that the circle of friends advertising hit, may mean that the flow of information advertising ushered in the outbreak, precisely the outbreak in china. Information flow advertising is not a novelty, domestic micro-blog began to try as early as two years ago, the information flow advertising as an important form of mobile advertising, WeChat this time to join the camp, will herald in the United States has detonated Facebook, Twitter’s advertising model about the outbreak in Chinese.

mobile advertising market outbreak

According to the famous

market research firm eMarketer released last December, 2018 the world will have more than $150 billion in advertising revenue growth, and $118 billion of which will come from mobile advertising, the use of mobile devices with more than the background of PC equipment fit.

in the mobile advertising market, advertising information flow has become the mainstream mobile screen was small, the PC side of the display advertising, Banner advertising interspersed among them as the direct display of information flow advertising, which is more in line with the user experience, mobile social products including Facebook, Twitter, and Pinterest, Instagram, are introduced the information flow advertising, of course, the premise is that you have to have a "flow" to carry on the theory of advertising, including search, news and other forms are also loaded with this form of advertising.

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