no matter what kind of business we venture to do business, luggage chain is currently very popular, coveted bags unlimited prospects for the market, many investors have chosen this industry entrepreneurship. For the first time entrepreneurs, the choice of the industry is lack of experience, they are eager to learn how to successy achieve the franchise chain stores. Xiao Bian after a consultation to understand, get the four steps to open chain stores, in this share to everyone.
the first step: positioning the target market: target consumer groups: brand bags chain stores in the middle of the high-end consumer groups, urban fashion men and women, professional men and women, is the main consumer groups. Luggage category can include: male bag, handbags, wallets, bags, trolley bags etc..
second step: identify the consumer psychology: sometimes buy and not buy is not important, often holding a look at the psychology of the 1. "Look" is a very interesting behavior. 2 to friends or family to buy gifts, luggage products are preferred. 4 beautiful bags, the use of the value of different bags can be used to reflect the small changes in their clothes. 5 irrational consumption: sometimes just want to stroll, once you can not control the like to see. If you want to operate a chain of bags, naturally also need to understand the consumer psychology.
third step: emphasis on the location of the chain store franchise: location for the chain store, to maximize access to more customers, the location is very important. Here are some principles of store location. 1 traffic is the most important: bustling streets, downtown, public station next to consider. 2 with the help of well-known stores: as long as it is frequented by female consumers, such as the popularity of shopping malls, clothing city, women’s specialty stores, etc.. 3 using the "cluster" effect: if the luggage chain stores are obvious advantages and characteristics of more items, the competition strength, so in similar position can be considered "jewelry Street" so that the relative concentration of the local.
fourth steps: the chain store decoration: bags consumers in mind on the case of a chain store or a subconscious choice. Many consumers said the store’s first impression is very important. Decoration chic shop, will certainly attract more favor. 1 store: to reflect the feeling of fashion, to create a strong atmosphere of fashion, in terms of product placement to be placed in a professional. 2 stores: to be eye-catching, visual impact, there is temptation, so that consumers at first glance. 3 Name: novel, close to consumers, and the overall style of the decoration.
how to open a shop, in fact, there is a certain step can follow. As an operator, only to find the right steps to shop, to allow the shop to open a shop, and then hot business. The above is the introduction of the chain store four