How to use the queuing to open restaurants – business opportunities

when it comes to queuing, I think many people have a deep understanding, in countless occasions, we have seen the fact that many Chinese people. And often go out to eat people will find that a lot of stores are often lined up. See the queue of shops, people who do not rush time would like to eat the food in this restaurant must be good, otherwise how so many people queuing. Catering shop skills, how to use the psychology of consumers, so that queuing customers to increase a good impression on the store.

queue shop two, lined up to take away or queue into the hall food. The reason why the queue, with the production efficiency or consumer spending time.

If the

line pack shop, long queues, the production efficiency is not high enough, can enhance the yield or improve the efficiency of solution, but the queue sometimes is not a bad thing, a lot of restaurants or even deliberately reduce the efficiency caused by queuing, with limited and hunger marketing reach word-of-mouth or other added value.

restaurant shop skills, if it is waiting for the queue, improve production efficiency is not necessarily effective, resulting in the main reason for the queue is too long consumer spending, accounting for the location. There are several solutions to this situation:

1. intends to allow customers to queue, the queue will become a part of the marketing process. Such as Rick, Grandpa, uncle Si, the use of queuing to do hunger marketing to attract passers-by curious and subtle changes in their hearts: what are these people doing? Good cold high-end, in the end what? Or a test? Join the queue, the smooth acceptance of other people’s curiosity and admiration, only hate the team can not slow down.

2. into the core experience or culture into the wait. Restaurant shop skills, such as Nanjing cooked food stalls, in the process of waiting to see the clerk often wear dresses in the Republic of China is also very interesting, sometimes also enjoy live performances maid folk tunes, alleviated the boredom of waiting.

3. adopt preferential measures to appease. Such as sea fishing to take the way to provide snacks to retain. Shop catering skills, just the target is too fragmented, ending either snacks or were they finish rub, snacks hold enough flash people, but for sea fishing, not bad customers, not bad money.

4. provides waiting for expectations and notifications. Such as remote control restaurants and other software providers, users can get around the queue number can be around, there is a seat when the merchant via app or SMS notification. Because the user does not have the sunk cost of the queue, while reducing the opportunity cost, this program is purely for the user to consider, the worst effect on business.

5. optimize service process, reduce consumption time. If the grandmother in the queue to see if you can point a single dish, you can immediately seat a dish, the per capita consumption of time will be reduced by at least 5–10 minutes. The practice is to eat every dish, immediately received >

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