Shared bike ofo completed 130 million C round of financing

ofo shared bike today announced the completion of $130 million C round of financing, including $two a few weeks ago to travel tens of millions of dollars C1 round of strategic investment. C2 round of investment from both domestic and foreign investment institutions involved in travel: drops in the latest round of financing the US hedge fund Coatue, millet, and CITIC Industrial Fund is the lead investor of the current round of investment, Jing Yuan capital, venture capitalist Yuri Milner and an early investor ofo latitude in China, Jinsha River venture capital and other investment institutions early to continue with the vote. read more

Discussion on how to use the new media assistant operation strategy of Taobao shop

is now the era of new media, the four traditional media on the Internet under attack, the development is already weak, while the mobile phone media and other new media representatives began to gradually become the focus of mining businesses, compared to the mobile phone media, as the Internet under the Taobao shop how to carry out the operation and marketing in the new media, and can according to the established, has become the focus of Taobao business operation strategy now, and the mobile phone media is the core tool to spread non WeChat perfectly, the focus of this paper is the WeChat as the core, to say how to operate shop in WeChat. read more

How the Paibingbuzhen micro blog marketing strategy matrix


What is the

microarray? I am afraid that many people even micro-blog marketing are not clear, then introduce the concept of macro array can be lost at a loss. But the macro array is one of the strategies to use the micro-blog marketing war. It is based on the surface, according to the product, brand, function and other positioning requirements established by the various sub micro-blog, in essence, it is greater ambition is to accurately and effectively cover the various user groups through different accounts. The distribution, line, surface, detonation, monitoring to achieve the effect maximization in marketing strategy, in the micro-blog world let your users but to each one takes what he needs. Since Paibingbuzhen, of course, to understand the method and the operation of the road. read more

Novice Adsense website optimization method example

I am a novice webmaster, build your own web site only a few days time, on the website promotion very much, but these days for their website promotion to more friends, I spent a lot of time in the promotion efforts, there are also some achievements, there are the following some methods, step by step, to be patient, I believe it will get better soon.

method one: BBS post promotion

you see this method, be sure to say, this is the method of old. Good! We all know this, but how many people use the conscientious this method? I believe, must have a lot of friends are sent directly to the Forum on advertising posts, but direct advertisers and can attract many people? I am afraid no one could see it is the forum moderators deleted! So, I said the forum posting, not advertising posts, but in some sense, can attract people post, propaganda website use the forum signature function, this method is very effective, as long as the card is good, more natural looking people, there is always people pay attention to your signature, then flow to. But, in a large forum post, easily indexed by search engines, I post these days basically are included, the accumulation after you can increase the PR value. Now I have just a few days to do the site, but now my external links are constantly increasing every day Oh! read more

Open platform wars Amazon VS eBay

is not partial to help Amazon, but its quality and service is really high, so in the open platform for electronic business, compared with eBay, e-commerce services companies are more optimistic about the amazon. For the sake of objective performance, list the following six reasons.

Trust: Amazon eBay


in terms of confidence, according to a well-known market research company’s data show that eBay is better than the amazon. If you compare the two electricity providers from the physical store, Amazon is more like a shopping center, and eBay is the low-end consumer market. Because the location is different, so the two are not the same in the minds of consumers. If you want to come from the background, Amazon to business background, and eBay is a personal auction business started, so it is difficult to compete with Amazon in terms of quality. From these aspects, consumers are more willing to believe Amason. read more

Liu Qiangdong’s public relations crisis shows soft obscenity does not concede admit

Two days before the

on micro-blog airs Liu Qiangdong, with’s "defeat" after the war, lost goodwill. The past being touted users of micro-blog Marketing Master became outspoken lying across the east. After being himself referred to, Liu Qiangdong finally sit still, stand up for crisis public relations. Liu Qiangdong’s distinctive characteristics of public relations crisis, showing the soft YY (meaning / her) not admit defeat.

Liu Qiangdong: I did not expect that Suning will challenge read more

Let the novice detours a minon novice advice

as a novice, easy impulse, all registered meters feel good, that can sell at high prices, all day feeling is like a half a year, you can earn a pot of gold. After a month, began to have anxiety, no place to sell rice, began to sell everywhere, from post, meters, half a month, did not sell a m, how to do? Put a few thousand dollars, not for naught. I think this is the only way for many beginners.

advised novices:

1, calm down and think about how much you can invest in, how big the scale.

meters world investment 3-5 million, 5-20 million is millet agricultural inputs in rice farmers, investment of more than 200 thousand large rice farmers. We all see how much you can, if you can only put 10 thousand or less, please listen to my advice, teach you registered what meters, you don’t lose too much money or wasted. read more

Look at the nternet era through the ups and downs China 17 startups in the history of the failure

this paper inventory Chinese 17 venture company’s efforts and experienced failure, many of them, cool 6, Chinese Yitang blog, Fanfou and street such as famous brand, worthy of reference.


billion net

many people still remember the 2000 Beijing streets of the little Yitang billboard, "follow YAHOO ad that today if you really let Yitang" Yitang scenery for a long time. Want to do one for Chinese billion young people cover and contain everything Internet portal. They define the Chinese young people as "Ming Huang generation". read more

Call ha 3 gorgeous debut to create luxury network paradise

luxury innocence, electricity supplier Youdao

recently, a luxury site in the earliest established, Huha network low-key change skin, gorgeous turn, become the country’s first noble B2C, presented in the eyes of consumers is a delicate, taste, style of exclusive network mall experience. Attracted many eyes of the industry, there are experts who said: finally a website can set off the value of luxury goods. This also means that the Chinese market has formally with the international standards. read more

Taobao recommends that the current collective price of Taobao sellers collective protest

Chinese according to voice of "news" 7 reported 08 points, from today (26 days), the courier company in the country to increase the delivery price, single goods price 2 yuan, rose 1 yuan per kilogram of weight. This is the second rhyme and tact, Shen Tong announced prices, freight fourth increase within one week of the private express company.

it is worth noting that these four referred to as the "one by one," the courier company, is now the most popular online shop – Taobao nearly 80% of the courier business. Today, through the courier price, it means that the master of Taobao 8 into the business of the top four courier companies completed the price alliance today. read more

n the county to open a courier company how the key is to look at the service

online shopping era has arrived, and support for online shopping is a strong courier delivery. A lot of people are holding the attitude to try to open Taobao stores, in the process, some people fail, some people succeed, more and more people may not be profitable because of the closure of shops. Before a friend told me that to the county courier company at home, I think her a good idea in our county more than capital is expensive, so most people are willing to buy things on the Internet, and some can’t go back to see my parents work, nothing will buy something on the Internet mail back, we have a lot of county people, the market is very large. read more

Ali sink sink large cities and counties nationwide home appliances package

news July 10th news Alibaba Sina Technology Group announced a comprehensive strategy to start sinking channels, the group’s Taobao, Tmall, Juhuasuan Electric City, with rookie standardization of logistics services, mobile phone Taobao two-dimensional code scan code share etc., the large home appliance delivery service first launched in more than 2 thousand and 600 counties nationwide.

It is reported that

, July 14th to July 20th, Ali’s Taobao, Juhuasuan, Tmall Electric City in more than 2 thousand and 600 cities and counties to provide consumers with large appliances nationwide shipping, home delivery, let three or four line of consumer online shopping experience a second big city as online shopping service and high quality products. read more

Taobao million people’s Congress was to buy complaints models and other controversial price

third voting results show that 90.1% of consumers choose LED models. But SKYWORTH produced LCD tv. Network screenshot

hundreds of buyers said TCL and SKYWORTH committed false, false quotes; manufacturers apology that the details are not handled properly, Taobao said it would actively deal with complaints

news recently, hundreds of Taobao buyers refers to the National People’s Congress to buy activities to mislead consumers, false quotes and poor product quality issues, collective rights. In this regard, SKYWORTH’s official flagship store apology, admitted that the details are not handled well, TCL said there will be and consumers to explain the question of price, Taobao said the two brands in the presence of the lack of activity, will actively deal with complaints. read more

Tencent Ali O2O layout analysis

"O2O Denver war" nobody is absent, whether it is ambitious records of mobile Internet entrepreneurs, or a large fortune veteran Internet Co, as Li Kaifu said, O2O future will change Chinese, online and offline once together, this is a huge explosive power. Data show that in 2011 China’s O2O market size of 56 billion 230 million yuan, is expected in 2012 will reach $98 billion 680 million, an increase of 75.5%.

to this end, China’s two largest Internet Co, Tencent, Alibaba has been in the O2O collection soldiers camp. This is the Internet giants from the PC side to the mobile terminal of the strength of the contest, they have to seize the opportunity to O2O and life service class electricity supplier, no doubt, O2O is one of the future form of electricity supplier. read more

Depth analysis of the five methods of induction


Li induced articles since the issuance of the first part, about two kinds of methods, has received a lot of feedback, Lao Li said what your next time. Today, I am on the soft text of the keyword induction method, the full text of the five ways to explain in detail. Lao Li mentioned in the first part, what is good, soft, that is, good soft Wen should be like a good game, step by step, everywhere bloodshed. Through some seemingly ordinary text slowly bring consumers into a different product. Just like the cotton hidden needle, and not exposed, overcomes in the invisible when you found it has fallen into the well designed advertisements. He is in pursuit of a salutary influence of education effect. The biggest advantage of soft is to put a long cycle, the impact of low price. For the promotion of the brand is the role of any other media can not be reached. Soft is not advertising, but beyond the scope of advertising. read more

Wang Tong the most down to earth community marketing model to make money

the official community is not active, because there is a master, most of the time are very busy, but every time an internal share, are super dry cargo. In the past three years, Qin will produce a large number of internal gameplay, super huge value.

I and Qin Gang two people are idle most of the time, a person can be a deep thinking, so we will often sum up some of the NB play.

Qin Gang and I have invested in the development of enterprises are very good, all of the time in the year earnings, they benefit from the use of our actual gameplay. For example, has publicly shared the micro technology, micro meter business media, home theater, car, etc.. read more

The nternet will be the traditional buy low and sell high form free marketing has become an inevita

if you look at the popular Internet product, you will find such a simple and almost insignificant in common: most of them are free, the biggest characteristic of the Internet is providing free products for customers at the same time, you can get money from.

in fact, this business philosophy contains the most traditional economic nature: cheap to buy high priced. Super wide spread and ultra low cost Internet directly to the user "buy cheap" into a free mode, and sell high way without exception into profitable businesses head. read more

As an entrepreneur why am optimistic about the internet entertainment industry

Abstract: from the beginning of the second half of last year, investors see these projects have been very cautious, but the cultural entertainment industry is very different from other industries, he can rely on direct cash, so a lot of cultural and entertainment enterprises may be the market value is not high, the capital chain is relatively healthy, this point in the economic downturn, the winter capital industry background especially important.

in the past 2015, for many game companies have not so smooth, early game business closures, let this industry just a few months. Hundreds of small companies, especially in the southwestern city of a disaster, a time of industry paranoia, shouted to the capital of winter. read more

Website promotion discourse


network promotion way, the enterprise can pound heavily in advertising, the promotion of Firefox can spend a lot of money fund Mozlilla, network overwhelming all Firefox download link. Here to talk about the promotion of the site’s reputation, if the user uses the product to get a pleasant experience, it is natural to be recommended to friends around, this experience has been a lot of people have it.

word of mouth promotion itself is also the process of the accumulation of brand value, word of mouth is to focus on their products and services. From the user’s point of view, to improve the performance of the product and service, so that the product more in line with the requirements of users, the performance of the product to achieve first-class. read more

New advertising media live

since 1880 the world’s first telephone directory was born in the United States, do the yellow pages for a specific word, the righteousness of the paper is to the carrier for the phone number of the printed book.

since the popularity of the Internet, online all kinds of "Yellow Pages" also emerge in an endless stream, but form and traditional yellow pages similar, nothing new. The literary creation that comes from life, the subject than life, not only to take the essence, to its dregs, to innovation. With the advent of the information age, the traditional yellow pages form is declining, it is difficult to express the rich reserves of information. Very realistic, traditional yellow pages and now the Internet "yellow", are the lack of effective means of expression, is a bit messy, lifeless. Since the development of Internet technology change rapidly enough to ensure the "yellow page" represents the form, the key lies in "take care", the only way to make pages live, re radiate new life, and everyone loved. read more