How to do in the station optimization

station optimization is to do data analysis, see what content in the existing site conditions is of great concern to the user, and to recommend. The station optimization can at least reduce the rate of jump out of the existing 50%, in order to mid website keywords ranking play a stabilizing role.

if the home page browsing loss is very large, up to 90%. (bounce rate home loss to browse websites are not the same concept, website bounce rate contains all the page browsing loss) can explain three questions: 1, page quality is very bad, there are pop, advertising, website or font is difficult to distinguish color art unacceptable, a lot of Shanghai dragon that gorgeous the color of black or very non mainstream, but usually leads to the loss of customers. The second is the web page of multiple color font, a website to express information, which will lead to the loss of users, because the virus second site is easy, there is music will lead the user to quickly drain. 2, the content is very poor, basically can not find the page search keywords in accord with the demand of the keywords, then the user will immediately shut down the page. 3, no character, no additional value. If the user is looking for an emergency search content, click a page not found to.

The main points of the

the first thing to know is that in the case of existing websites which content is the most user click, then according to statistics Shanghai love. For example, by visiting the page, statistics on the downstream entrance page, page retention time and page. Respondents from the page to see the page website is the most visited, if so will the column page column in the first position, if the page so will the page recommendation on the home page. But if a page access is very high bounce rate is very high, it is likely that the title of the party or the content does not comply with the title that the users can jump out. If the residence time of a page is very long, but the two click on the page to provide a very low that do station recommendations do not meet the needs of users, we need to consider some other content recommendation. Within the page for the entrance page requires very high to do long tail keywords ranking, because this page ranking will be relatively easy, such as research center hits tutorial download section is very large, the traffic is not only from the station, a large part of the flow is from outside the station to promote the spread of.

page on the downstream is entered into the B, C, D or other page frequency through the A page, the page downstream analysis is the best tool Google analysis tool. Click to enter the A page flow if 60% is the loss of 1, the content of the A page title does not meet the demand, A 2, page 3, the quality is very bad, the A page recommendation link does not meet the needs of users browse the A page. If the traffic flow of 30% A page into the B page, less than 5 in other pages. Recommended quality other chain is very poor, need to do the operation is 1, the B page recommendation in the most important position, and 1 other recommendations to replace the internal chain.


Love of Shanghai encyclopedia is our mentor Shanghai dragon

: the title, description and keywords don’t all learn to love the Shanghai Encyclopedia

recently read a lot of articles on A5 in the analysis of how to love the Shanghai encyclopedia is available because of high weight, and as we optimize the staff we can like Shanghai encyclopedia learning Shanghai Longfeng knowledge from what aspects. For example A5 this article: share station optimization experience four points can be obtained from the Shanghai Encyclopedia of love. That is we can optimize the knowledge from the reference to the Shanghai Encyclopedia of love. It is the site of key information set, station links, outbound links and social networks to analyze four aspects of optimization means we can learn from the Shanghai encyclopedia in love, I feel, I believe that only the last point I agree, in front of three points the author holds different views. I will share the three own view in the following.

In figure


two: link station construction

we can see the love Shanghai encyclopedia is really only some of the site’s title tags, keywords and description have been omitted. Our site is to love the Shanghai encyclopedia so that information is learning to get rid of it? I think we can’t just numb copied this approach love Shanghai encyclopedia. We need a variety of different sites to set, we know that love is not to say that as long as the Shanghai encyclopedia editor once will not change, many entries will go through second or three times, or even dozens of editors, I have encountered a have been edited eighty words. And if love Shanghai encyclopedia when first started to finalize the page description and keywords, then in the next edition of these pages will follow the keyword information has been modified, and we also know the information, if too frequent changes will have a great influence on this site, this position will love the Shanghai Encyclopedia of empty, for our site if mimicking this means will have a negative impact on our site, so I think this is not worth learning.

in Shanghai Longfeng this entry, we look at the station link settings, as shown in figure

we take the word love Shanghai Shanghai Longfeng Wikipedia as an example, we view the page source code, as shown below:

We also

we can see that love Shanghai Encyclopedia itelinks doing really good, many times you can find the corresponding Wikipedia entry. But this can apply to our site? I do not think that. We know that Wikipedia encyclopedia is a wide range of Xing, basically what word explanation can find the platform, regardless of names, names, places and so on are. But for this if applied to our site, we first site and not so much related information > station


Reasonable design of web page structure to improve search engine experience

1. ensure website loading time, text clear, grammar text is crucial details page.


first, web page design

2. requires a reasonable navigation, allowing users to quickly locate a good page position, quickly find the information they need.


we all know that the search engine spiders crawl has a certain depth, when the site directory is too deep, it is often difficult to be grasped, which requires a large number of the chain to a supporting role, then it can be included in search engines. But if we add a link to this deep directory on the home page, so in fact is equivalent to two clicks can access to the page, also can achieve the purpose of included.


for a small website, needs only a best cengzi directory, to search engine, the most ideal, for this single directory structure called: flat structure. If you encounter a large number of sites, you need two to three level directory, but it is best not to exceed 3, otherwise it is difficult to grab the contents of spider. In order to facilitate the search engine spiders crawl and crawl will usually use tree structure, which is in the root directory is subdivided into a plurality of channels or columns, and then in each of the following directory storage belong to the contents of this directory ". In addition, also need a reasonable name of directories and files, when the owners of keywords named group, need to use a separator. The commonly used hyphens separate, also often appear in the URL space code"". These are convenient for the user’s memory.

Shanghai dragon

second, website directory design clear

3. for web content for the reasonable layout planning, reasonable arrangement of internal links style, and other details of site column planning.

Er all know different search engine ranking mechanism and law is different, so the optimization for different search engines need to adopt different ways. In order to make the website ranking and traffic has increased, Shanghai dragon Er need to meet the search engine to exhaust all the skills experience, experience is the search engine website to the search engine friendly degree, is the most important factor in ranking sites, meet the search engine experience is also in order to better meet the user experience, search for the most effectively, the most suitable information. There are many factors influence the experience of the search engine, such as server stability, access speed, web design, correlation and so on, this paper is mainly about how to make your web design meet the search engine experience.

4.flash station can use SWFObject and sifr technology makes the flash easier to read file search engine. Overall to minimize the use of multimedia file form ", because this will cause search engines to quickly index.

Case analysis of long tail secret

navigation layout a long tail: Kunshan second-hand housing rental, Kunshan.

layout of the long tail

home page layout of the main key words: Kunshan real estate and real estate in Kunshan.


can I rent a specific reference to the arrangement of the home page. I will talk to you about how to improve the list page ranking.

two: Kunshan long tail layout area + + + + Kunshan second-hand housing, housing area.

, he set up two level directory, this structure will be more clearly. And after the exchange Links easy to change. But many can not be achieved because of technical reasons don’t. But many level key home many times is a list of pages, which will greatly increase the difficulty of optimization.

two can be combined because of long tail changes, such as the Kunshan area + area + + + Kunshan area of second-hand housing, the second-hand housing area. So a standard tail is actually a combination of the long tail.


to Kunshan showings network for example:

The last time I started a



operation of the Kunshan house network due to the early I am not in operation, so in the home key set above there are still some problems, of course, the main keyword can be selected according to the analysis of the index, such as local + real estate, local real estate + information. Because of the different search habits, so we must be more analysis, it can determine.


page layout with long tail: Kunshan + village area.

long tail: Kunshan second-hand housing rental in Kunshan

This page can be

because of the many towns, plus the residential lot, generally the combination below, at least not planning for less than 2000 of the number of long tail. For any optimization of the people, is the long tail of the huge number of.

in the choice of housing to add local conditions, can of course other long tail conditions, when clicking on this condition, title will automatically match, and URL will change. For example, conditions for local, price, then choose the two conditions when the title should be for local housing prices (> +

two long tail: Kunshan + area + + + Kunshan second-hand housing, housing area (such as Kunshan, Kunshan, Zhang Pu housing) + cell

1, the long tail of choice:

A5 article "how to create a successful real estate website", by the majority of owners welcome, many webmaster to e-mail consultation details. Today I pick users are most concerned about how to build a long tail, in my operation of the Kunshan house network as an example, in order to combat the form should tell you how to do the long tail keywords. Although the last time also briefly talked about, but it will be resolved from a more comprehensive view of the long tail of the secret.

main keywords: Kunshan real estate network Kunshan real estate

Do some basic points of website promotion

entry is a shallow, but relatively deep industry expertise, deep things he is not you as long as you work hard, can learn to learn. He needs not only to tell the brain as well as the flexibility of rotation. Want to do a relatively deep Shanghai dragon er you need to charge. Because the Internet is a changing industry, which requires the development and change of Shanghai Longfeng Er to fully understand and study of the internet. In order to do website promotion. The following is a summary of how to do the mission of Baoding Zhili several points of website promotion:

above is a few do several basic points of website promotion Baoding Zhili group summary, I hope to help you! The Baoding Zhili group (贵族宝贝uu0312贵族宝贝) original, reproduced please keep

!! Shanghai dragon

clear user groups after the next step is to survey users gathered in the Internet, these users mainly appear in what place online. What type of forum, what types of QQ group etc.. Understanding these users in what place, You’ll see. should go to what place do promotion is the most correct, the most effective.


clear the site for the user group, this is the basic conditions for good website promotion. Each site or product at the time of listing, will find what they want for users who are. Now most enterprise websites are related, target customers are very clear. Only to find the real customers, products can be sold out. As a network promotion specialist, we must first understand the target customer group is what person, so that we can do targeted marketing work.

to clear the site

survey of users in online aggregation

understand the gathering of user groups and user groups, the next step is to plan how to attract customers to your website. It was time to think of what you have used the knowledge of Shanghai dragon, write text, forum, blog, to the corresponding QQ group inside the post and so on a series of methods to attract customers to your web site to see products.


tried all ways to lure users


How traditional enterprises to Internet plus Road on the site to be qualified

if you just stare at the Alibaba, Tencent, Baidu’s success, or that Internet plus equal to the electricity supplier, so, for traditional businesses, embrace the Internet, go Internet plus road is only dongshixiaopin, that Shanghai website construction, a traditional enterprise is really to embrace the Internet, the website construction attitude can be seen, because, as the song that "what kind of love is what kind of love"


said the site, most traditional enterprises have their own web site, but when it comes to the quality of your web site about the role of 95% of the corporate Web site are the existence of such defects, a site worth? Ali market capitalization of $205 billion 100 million, Tencent, $195 billion 500 million, $76 billion…… And most of the enterprise website, the market value is negative, because not only did not create value, but the money decoration, exactly where the difference? Shanghai website construction from internet marketing and website construction technology and share with you, what kind of enterprise website will have value.

website construction technology

talked about web technology, traditional business thinking, often say, it is a technology live, to understand people do it, I do not know now in the construction site, sometimes very simple, little technology, find a template, half a day can make a beautiful website that is because many companies are holding this attitude to the template site, website, website, website has a free market space.

if the construction site so simple, then let it produce value, want a little bit, is impossible, for the enterprise website, should have this attitude, to lay a good foundation, and then take the train, and finally to create value. Simple and crude launched a website, just casually without effort to, perhaps, from the beginning, do not know how to cherish, so, this site, it is difficult to estimate future, just copy the junk food


, an enterprise website that requires user and search engine approval, needs to be focused on. Many business owners often have such complaints, my website spent how much money, what effect is not, in fact heart and how much money is difficult to sign, the Alibaba’s first venture team, in the worst of times, in Beijing "mixed" do not go, "disgrace" back in Hangzhou, have thousands of users of Tencent, 1 million wanted to sell itself, when Baidu has just started, mainly by the four major portals gain…… The passage of time, today, the Internet Co "fortune", and their first intention and now acts in court, this is why? Because they are hard to do, feel the Internet, exploring the future direction of the internet.

is also site building. Some websites have designed flas programs when they are open, which not only cost more, but also have no eggs, because from the point of view of SEO

Less on web design is more applicable to interactive pages

by the architect, Mies van der Rowe, put forward: "less is more" (Less is more)." But it is not as simple as a piece of paper, let you feel empty, there is no design.

Mies · where · de · Luo persisted in the architectural design philosophy of "less is more"; advocated the new concept of "flowing space" in dealing with techniques. In his design, the details are reduced to the absolute realm of non simplification. Many works are almost completely exposed, but they are noble and elegant, and have made the structure itself rise to the HUAWEI architecture. Seagram building as the world’s first high-rise building glass curtain. Show the principle of "less is more". Many facilities are · by Mies and his apprentice Philip Johnson single handedly. The square in front of the building accounts for half of the ground, which was also a pioneering work at that time. Modernism was brought to the United States, and combined with the power of the capitalists, many works were practiced. Because of the simplicity of form, it is easy to imitate, so it soon affects all over the world. It also affects the design of other fields. Therefore, it is called "international style". Although the international style has a lack of early modernist Utopia style social ideal and the spirit of criticism. And later imitators were not as likely to pay attention to detail structures as mies. But modernism has reached a peak here.

early Internet information and sources of less, people in this emerging world there is hunger and thirst for information. Now the Internet is very different in form and early, most of the information comes from the interaction of people, and all kinds of information really explode. The demand for information is also increasing, and they begin to choose more valuable content. The process of selection is also tiring because of the eruption of information. The Internet world is a typical Google simple doctrine, it was never widely said that people in the vision first appearance is simple, practical and efficient service, the most commonly used search engine in the background of the algorithm is more complex and diverse, such as search station large foreign professional website also has been relatively mature the architecture of information support, but China is still more to stay in full text search, or through the application of new functions for user groups. This approach is also consistent with the practice of GOOGLE, constantly enrich its own product line. Then Google will beat competitors after recognizing single technology is hard to make their own products and maintain vitality, and its strategy is to let their own existing products to stay ahead, to enrich our various innovative products and service chain, it has become part of our life and work points.


is less or more, this view has a wide range of understanding in the design circle, but most of the domestic designers do not have any right to speak, or can not effectively convince others to be recognized. They are more positioned to do things, or to meet visual needs in the norm. In the past three years, UCD has been very effective in promoting the domestic market. "Less is more" and is often mentioned as a topic, but…

Thinking of enterprise website construction

learned how to do the website from the beginning, and then made the enterprise website, until now, it was engaged in the enterprise website promotion, optimization and some website operation research work. Can more or less witnessed the enterprise website from the beginning of the few to the current flooding. We started the construction of enterprise website, it was selling to the customer network website construction company said the most is the site on behalf of the corporate image, symbol of the facade, what is said to have their own company website and email with your company after at least in their own name card. In doing so, the company will build its own corporate website. This is the purpose and starting point of most website construction and enterprise website construction.

now, we can see that some companies do not have the deep mountains and forests unless the site, as long as can the power network where the network company, can be said to be engaged in the construction site or the bombing again and again, have their own web site, the majority of enterprises even if not, may also buy a similar credit the members of the Alibaba. Now if you like them to sell the construction site, may not be so easy, although there are now some weenies farmer entrepreneur not too understand. Therefore, our network company to survive, our personal freedom occupation to orders, to change the way to get money". We can sublimate and subdivide the website. Offering appreciation services.

There are many kinds of value appreciation services offered by

. In the end, there is nothing more than economic benefits for enterprises. In this way, enterprises are easy to be cheated". Otherwise, only "cheated" once. This is called e-commerce marketing. There are many kinds of marketing, similar to the most common website optimization ranking, making the enterprise website in the relative bidding ranking cost is too high, at the same time bring them long-term marketing program. That is website optimization, for what is the website optimization, if the website optimization. Let’s not talk about it today, but later I’ll spread it out and analyze it.

also provides multi-channel marketing, whether it is B2B, or B2C, in short, no matter what approach, the customer as long as the final effect, to bring orders and economic benefits.

original address:

here, I would like to recommend a new station, I do not know can not. Yancheng classified information network

Analysis of the key points of fashion dry cleaners

fashion cleaners for consumers to bring more convenient, quality of life, and people’s daily lives are closely linked. Want to dig a good opportunity in the gold industry, you may need to spend more time in the shop location. Small make up the relevant details, hurry to see it.

1, convenient transportation: in the vicinity of the station, the customer does not walk more than 20 minutes away in the streets of the fashion dry cleaners, and observe the traffic flow on both sides of the road to pedestrians on the other side of the good.

2, close to the place where people gather in the area: for example, authority, or near the factory, so that consumers can easily, on the other hand, easy to make customers remember this shop location, once to the customer to introduce to others and can be easier to guide people to patronize.

3, select a place where the population is growing rapidly: the development of enterprises, residential areas and municipal, often bring more customers to the store, and make it more potential for development.

4, choose to teach less or obstacles to one side of the street: many times, in order to pedestrians crossing the road, had to concentrate to avoid pedestrians or other vehicles, so ignore the side of the shop.

5, to have the awareness of the Big Bang: can also be opened in the vicinity of the famous chain stores or brand stores, and even can be opened next to it. Where is the best place for dry cleaners to be located in supermarkets, commercial buildings, hotels, schools, community service centers, community cultural and sports centers, etc.. Because of these supermarkets, shopping malls, shop in the choice of the former has done a lot of detailed market survey, next to their shop, not only can save time and energy on the site, but also able to use their brands to pick up some customers.

6, a store: Generally speaking, the best East-West streets facing south, north-south streets better sit east of the west, as far as possible to the northwest corner of the crossroads. Moreover, the fork is a good place; in the slope of the road pavement and shop shop is not desirable, ground level should not be too poor.

7, to choose the advertising space of the store: some stores do not have an independent facade, the front of the store, of course, the loss of independent advertising space, but also make you lose in front of the store to play marketing wisdom space.

8, the choice of the location of the hot and cold: with the choice of the current business is optimistic about the location of the store business, not as in the near future by the cold heat, and now has not been optimistic about the streets or urban areas.

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Haggis franchise business why so good – the whole

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haggis store profits high? What haggis industry prospects? Haggis products can be broad consumer acceptance and love? People every day in the bustling about life and work, no time to buy food to cook for yourself, go to the store to buy only haggis. Haggis has become a delicacy at present the majority of people on the table indispensable dishes! Open haggis stores earn? Open a haggis franchise, instant noodles type operation, easy to learn, the product is updated regularly, the customer more stable! Open a haggis stores, selling is done now, nutrition and health, has a high the popularity, is selling products, the business is good, all the money


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